Within 6 months the venture support team successfully reimagined the SynglyphX tool into GlyphX, a startup with a clear use case, interested development partners (initial users), and a viable product roadmap. The venture board provided additional funding for GlyphX, and approved a MVP development cycle with continued design support for developer handoffs and feature expansion.

The GlyphX redesign process demonstrated a product's success relies as much on how it is framed to potential users and stakeholders as on its ability to meet a user's needs.

At its simplest, a product must look and feel the part to potential customers. Because of its archaic aesthetics and inscrutable features, the original tool fits the description of an obtuse data visualizer. Anyone capable of using it would aptly be titled a tech-wiz, casting powerful technomancy and summoning arcane glyphs to explain the future. This barrier is where the old tool fails, as a it scares off non-technical users.

In order to attract both technical and non-technical users, I provided GlyphX with simple and familiar UX layouts that inspire confidence, and then framed it with technical UI aesthetics to evoke a sense of power. When combined the user, technical or not, is able to visualize, analyze, and share their data in so few steps it still feels like magic.